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Strategic Online Advertising with WhatRunsWhere

Prasanna Bidkar, http://rightmixtech.com WhatRunsWhere is a competitive intelligence tool that helps you find where to advertise, the right format for it, the right time to advertise, and the right...

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StoryBranding 2.0: Creating Standout Brands Through the Power of Story

Prasanna Bidkar, http://rightmixtech.com StoryBranding, the first edition, was published in 2012 and received a lot of praise from storytelling experts, marketing experts, and those heading the...

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The Ultimate Guide to Facebook Advertising: Book Review

Prasanna Bidkar, http://rightmixtech.com Facebook is without doubt the most wide and demographically plural social media network. With 328 thousand likes per minute, you can imagine the number of...

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